In order to compete in modern markets, competitors sometimes have to cooperate. Competitive forces drive companies to cooperate in complex ways to achieve goals such as expanding to foreign markets, financing costly innovation efforts, and reducing production and other costs. When evaluating marketing agreements, most of the general issues mentioned in item 3 will be relevant. Other points of the guidelines are to be highlighted: standardisation agreements are defined by the Commission as agreements that “have as a priority the definition of technical or quality requirements that can be met by current or future products, production processes, services or methods”. In other words, these are common industrial standards developed and agreed upon by standards bodies, associations or simply agreements between independent companies, which set common requirements for services or products when compatibility and interoperability with other products and systems are essential or if minimum quality labels are needed. There is no category exemption from general application to standardization agreements, although standards-setting activities in certain sectors, such as insurance. B, have been automatically exempted in the past under sector category exemptions. However, useful guidelines are contained in the guidelines, which recognize that standardization agreements can benefit consumers and promote competition, including encouraging the development of new and improved products or markets, reducing production and distribution costs, improving and maintaining quality, or ensuring interoperability and compatibility. Other agreements may be automatically exempted under a “category exemption” – a category exemption – from which certain agreements within its scope are automatically exempt. Exemptions by different categories may apply depending on the nature of the agreement or the market sector concerned. For example, there are category exemptions for vertical agreements, technology transfer agreements and Back In Motion Physiotherapy research and development agreements to remove allegedly unfair clauses from franchisees. , as he admits, can be unfair.

Under trade restrictions (…) Agreement in the pricing of horse air freight – The International Racehorse Transport New Zealand Partnership (IRT Partnership) has reached an agreement resulting from an agreement between the IRT partnership and its competitor for the provision (…) The exchange of information between competitors is a very broad subject, ranging from the disclosure of prices or expected quantities (very high risk) to the annual dissemination of historical industry market statistics (low risk).