A good Likert scale, as above, shows a symmetry of categories around a center with clearly defined linguistic qualifiers. In such a symmetric scale, equidistant attributes are usually observed more clearly or, at the very least, deduced. When a Likert scale is symmetrical and equidistant, it behaves more like a measurement at regular intervals. While a Likert scale is actually ordinal, if it is well represented, it can nevertheless approach an interval measure. This can be beneficial, because if it were only treated as an ordinal scale, some valuable information could be lost if the “distance” between the Likert elements was not available. The important idea is that the appropriate type of analysis depends on how the Likert scale was presented. Overall, a Likert element is simply a statement that the respondent is expected to evaluate by giving it a quantitative value for each type of objective dimension, with a degree of convergence and/or disagreement being the most widely used dimension. Likert scales (named after their creator, the American sociologist Rensis Likert) are very popular because they are one of the most reliable ways to measure opinions, perceptions, and behaviors. So, what is a Survey on the Likert Scale? It`s a question that uses a 5- or 7-point scale, sometimes called a satisfaction scale and going from one extreme state of mind to another. In general, Likert`s question contains a moderate or neutral option in its scale. By responding to a Likert article, respondents indicate their degree of consent or refusal on a symmetrical consent and nullity scale for a number of statements. Thus, the assortment captures the intensity of their feelings for a particular object.
 As such, Likert scales have found their application in psychology and social sciences, statistics, economics, and marketing.  Here is an example of good Likert scale questions: In addition, Likert scale questions will help you avoid difficult survey questions such as open-ended questions, fill-in-the-blank, simple yes/no, choosing all relevant and ranking questions. Since the 1990s, several researchers have argued that many binary or graduated disagree agree responses to recruitment statements typically result from a process of ideal points. In such a response process, a person is in favour of a recruitment statement to the extent that the mood expressed by the statement appropriately corresponds to the individual`s own opinion. This argument implies that these responses are best analyzed with a form of model that implements a single-peak response function (Andrich, 1995); Luo, 2001). For a complete table with likert scale examples, click here. A Likert scale is a rating scale that is often found on survey forms that measures how people feel about something. Technically, this is an ordinal scale with an interval response option. 8. Let Formplus Analytics interpret your data from your Likert scale questionnaire Likert scale scales are perfect for encouraging people to answer detailed questions about your business. There are 23 variables in 6 classifications in the baseline study.
We used the Likert scale to measure each variable. Options range from 1, which doesn`t agree at all, to 7. The reliability and validity of the questionnaire are analysed. As shown in Table 8.1, for all variables, the DEO values are greater than 0.7 and the significant values of the chi-square trial are less than 0.05. This indicates that the variables are reaching the generally acceptable level….